Most B2B SaaS Companies Hire Sales People The Wrong Way
Reactive. Expensive. Chaotic
I'm Jon Eyers. I’ve spent 17 years specialising exclusively in B2B SaaS sales and GTM hiring across the UK, Europe and the US.
SalesHiringExpert.com is the GTM hiring resource and consultancy for scaling SaaS businesses who want to get sales hiring right.
This isn’t recruitment, It’s sales hiring strategy and execution.
SalesHiringExpert.com was built around a simple belief - most SaaS companies are not failing to hire because of a lack of candidates, they are failing because the hiring process itself is broken. After more than 17 years specialising exclusively in B2B SaaS sales and GTM hiring, one pattern became clear: successful companies do not just attract better talent, they build better hiring environments - clearer expectations, stronger processes, realistic outcomes and proper onboarding support.
I work with founder-led and scaling SaaS businesses on both sales leadership and individual contributor hiring , from first sales hires through to VP Sales and CRO appointments.
My focus is simple: improve hiring quality, reduce early attrition and build revenue teams that succeed beyond the offer stage.
Underpinned by three proprietary frameworks: HUNTER, SCALE and OBH
Three ways to work together
A structured assessment of your current GTM hiring approach designed to uncover the gaps affecting hiring quality, ramp performance and long-term retention.
I assess:
Role definition
Hiring process
Interview structure
Onboarding & Ramp
Compensation alignment
Sales environment fit
Leadership Expectations
Ideal for SaaS businesses experiencing challenges with their sales hiring such as inconsistent outcomes, slow ramp or high sales churn.
Outcome: Clear recommendations and a practical roadmap to improve hiring effectiveness.
Ongoing advisory support for SaaS businesses looking to improve how they hire, structure and scale commercial teams.
Support includes:
Hiring Strategy
Role and candidate profile definition
Interview and scorecard design
Compensation calibration
Hiring process optimisation
Candidate evaluation
Onboarding and ramp planning
Sales environment alignment
Ideal for Founders and GTM leaders who want experienced external hiring support without fully outsourcing recruitment.
Outcome: Stronger hiring decisions, improved process quality and greater confidence executing strategic GTM hiring internally.
A hands-on partnership supporting both the design and delivery of your GTM hiring strategy.
This includes:
Hiring strategy and planning
Market and talent insight
Targeted headhunting
Leadership and IC hiring support
Process management
Stakeholder alignment
Candidate engagement and management
Ideal for scaling businesses hiring multiple commercial roles or building new GTM functions.
Outcome: A scalable hiring partner focused on building revenue generating teams that succeed beyond the offer stage.
Let’s Talk
If your sales hiring isn’t working the way it should, or you want to get it right before it becomes a problem - Get in touch